To me,a design is a creator’s reflection on a canvas.The canvas could vary from paper, technology to bricks and mortar. As a designer, I’d want to create something that reflects my understanding of today’s world and what we need too.For the last ten years of both my academic and professional journey, I’ve managed to intercept user insights and in turn, develop products that are not only aesthetical but also functional.
My core area of expertise lies in User research, Design research, Empathizing and understanding the needs of stakeholders thereby developing innovative products and services. In all these projects designing for the user was paramount, an approach further solidified during my time at The Hong Kong Polytechnic University where we utilized integrative design thinking management. I wish to utilize my insights and implement all my learning into one of the most competitive and emotion-driven industries in the world.